Social media is often described as an ever-changing landscape, and for many that landscape is full of mines. If you’re feeling out of touch with the latest trends, need a cohesive approach across your business or or simply don’t know where to get started then a social media training session will make all the difference.
A strategic consutlation can take place over either a half or full day, and will deep dive into every element of your business’ online profile, breaking it down into its building blocks and identifying the key opportunities for communication. Once we understand what your consumer’s journey is currently, we can then identify any new opportunities, how we can improve existing areas of communication and any long-term goals for future improvement, eventually providing you with a solid action-plan to implement useful change..
I tailor each strategic consultation individually to your brand and needs, so the structure differs slightly between sessions. However, there will always be some key elements including:
- Look at your current consumer and brand journies
- Workshop your digital marketing goals
- Audience deep dive
- Identify existing channels and new opportunities
- Look at priorities, costs and goals, using these to create a long term digital marketing plan
- Social media training in relevant areas
- Digital content training in relevant areas (e.g. WordPress, MailChimp, Google Analytics
Strategic consultancy can either take place at your offices or take place with me, however for larger groups I recommend that I come to you.
If you decide to organise a strategic consultation with me, you can expect a personalised experience wich will not only identify your digital marketing strategy, but give you all the tools you need to implement it effectively. Although each consultation is different, you can expect:
- Pre-consultation communication to ascertain as much about your current strategy and skill-level as possible
- Strategy session (either a full or half day)
- Personalised strategy document after your session to summarise the key points and provide training information for future reference
- The option to receive future newsletters and updates
- Ongiong support to answer questions related to the training for up to six months
If you’re ready to get started with a strategic consultation, please get in touch with me to get it in the diary. You can see pricing for my consultations below, and feel free to get in touch for futher information or to discuss any set-up which is not covered below.
SOCIAL MEDIA TRAINING PRICES
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