If you have any dealings in the world of business then you’ll have undoubtedly come across GDPR, which comes into effect in May 2018. It has been on the radar of the marketing world for a long time and we’ve all had plenty of warning to get ourselves ready, which is why it somewhat shocks me that people are still in such a frenzy about it. I believe that GDPR is a great opportunity, both for consumers and for businesses and that it is something we should be embracing¬†with open arms, rather than complaining about, here’s why…

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