In marketing, content is still king. If anyone tries to tell you differently, they’re either lying or confused. That being said, content has changed a great deal over the years, and the kinds of content that are important now are perhaps not the things that you may have thought of as important even a few years ago. Due to the fast-paced nature of the digital communications industry, trends seem to come and go before most people have a chance to get a hold of them. Blogging, however, is not one of those trends and for those of you asking ‘does my business need a blog?’ the answer is unequivocally a big fat ‘YES!’. This article explains why your business needs a blog and how you can get the most out of a blog for your business. Read More